Digital signage is a system where one or more display devices connect to a single media player that presents information, entertainment or advertising to an audience who are viewing such displays, which can be flat panel screens or projectors.  It is often desirable for the media player to be some distance from the display device(s) for ease of access and maintenance. Adopting this method means that the player is in a convenient location while the display device(s) are in the best possible location for maximium viewer impact.

When you need to display the same content in many different locations, using a Cat5 extender based AV distribution system such as CatX from a single player becomes very cost effective by reducing the need to install multiple media players outputting the same content to individual display devices.

Content is key to the success of any digital signage installation; and the ability to schedule, change and target that content to the right audience at the right time will be a determining factor in the success of any digital signage network.

One essential component in any digital signage installation is the Return on Investment (ROI), and using CatX extenders minimizes the number of players without restricting the number of display devices.