CatX for Digital Signage Installation at Manchester Airport

Airline branding, promotional content and passenger safety information gets a digital makeover on 72 screen signage installation

The installation, which is the only one of its kind at any airport, comprises a 116 metre run of 72 individual 84” diagonal rear projection screens, coupled with 72 Panasonic PTD 5700 dual bulb projectors positioned above the check in desks. Each projector receives content via the CatX extender system.

Pixel Inspiration works with the airport and airline operators to develop animated airline branding, promotional material and passenger safety information for display on the screens. The animated content is then broadcast on the digital displays in a large and clear format, giving operators a distinct and vibrant presence within the terminal, whilst also making it easy for passengers to find the appropriate check-in desks.

This branding approach enables Manchester Airport to maximise the use of its check-in desks, which remain flexible rather than being assigned to one single operator. The screens above those desks which are not in use can be used to display the airport’s own branding and content.

Manchester Airport also used CatX extenders in the hardware installation in Terminal 1, which consisted of 97 screens.

Jackie Neville, Head of Product Development, Manchester Airport, commented: “The delivery of flexible branding across the airport site is the result of hard work and sheer dedication by Pixel, Manchester Airport and FS Walker Hughes.

“The results are excellent and the system of branding flexibly proving very popular with the airline community. The scale and quality of airline content has created a new navigational tool, making the process of finding check in desks far simpler.

“The screens also provide a great opportunity to target passengers whilst they are queuing with essential airport information. This means we are able to reduce the amount of paper based information within the check in hall, creating a better experience.”

Manchester Airport has recognised that an effective Digital Signage solution can benefit its business by providing complete flexibility over the utilisation of their check-in assets.