Thomas Cook uses CatX as Part of a Nationwide Digital Signage Rollout

The installation includes the latest Sanyo LCD displays, featuring sunlight readable Transflective screen technology in an additional 67 Thomas Cook locations, following a three month pilot across 15 outlets including Marble Arch, Birmingham Bullring and Bluewater.

The digital displays communicate up to the minute travel, holiday and foreign exchange offers, late deals on flights and cruises as well as information on holiday essentials such as travel insurance and car hire.

Although static printed or hand written material is widely used by the travel industry, it is far from immediate, requiring numerous processes to be completed before the information is finally in the public view.

This digital signage solution enables Thomas Cook to update the information across its UK store windows instantaneously, offering customers the latest prices and holiday information the minute it becomes available. The content itself is managed by Thomas Cook’s head office teams and then approved or amended by each store manager, localising the content for their own market.

Pixel Inspiration provided the end-to-end solution on behalf of Thomas Cook, including hardware, software, configuration, content, installation and support. The network represents one of the most significant of its kind by a UK travel agent.